In the world of advertising on the Internet, one of the most popular models is the Pay per Click (PPC. Under this model, web publishers are paid by the advertisers only when their advertisements on the website are clicked by visitors freeing web advertisers from paying website owners just for hosting the advertisement without any guarantee that it is being viewed by visitors. While content websites usually charge a pre-determined amount per click, search engines now commonly resort to a bidding system on keyword phrases that are considered to be relevant to the targeted audiences. The PPC model thus enables the implementation of marketing opportunities through advertising affiliates. This proves to be economically feasible for many advertisers and in turn web publishers, as only when a click leads to a sale, the affiliate is paid.
Platforms such as Google AdWords and Bing Ads are important to your business. With our pay-per-click marketing (PPC) expertise, we can help take your accounts to the next level. We customize strategy and reporting tailored to your needs.
We provide the support and guidance you require to accomplish your goal, be it maximizing return on investment, increasing leads, or driving brand awareness.
Our Pay Per Click Services
Remarketing & Retargeting
Brief process of our pay per click campaign:
Our pay-per-click (PPC) management service includes the following components:
- PPC search campaign strategy
- Keyword research and selection
- Ad creative development
- Campaign set-up
- Bid management and ROI tracking
- Landing page optimization and development
- Campaign management and analysis